About me

Born and raised in Montreal, and for most of my life, that’s where I called home. However, after a few years living in Toronto, I now find myself residing in the scenic regional county of Brome-Missisquoi, alongside my wife Tara, our pug Poe, and cat Bowie.

Always ready for breakfast or brunch and my relationship with jogging is a bit of a love-hate affair.

My career trajectory has been heavily influenced by my passion for the transformation of media, online audiences, and content in the digital age. With over 15 years of experience in media marketing and advertising, I’ve honed my expertise in various facets of the industry.

My journey began as an assistant media planner and gradually evolved into roles as a media strategist, search engine expert, and social media strategist. In 2012, I leaped into the world of content creation, spearheading the launch and management of multiple Just for Laughs YouTube channels. Leading a dedicated team, we catapulted the brand’s fan base to millions of subscribers and introduced over half a dozen new channels, each amassing millions of views and followers.

In 2014, my path led me to Boat Rocker Media, where I played a pivotal role in the launch of online rights management and launching several YouTube channels, including The Next Step and Oh Yum, among others. This venture laid the foundation for Boat Rocker’s digital distribution across its various media brands and content partnerships.

In 2018, I embarked on a new adventure by founding my solo consulting firm, Pachwork Strategy. Here, I guide online creators and media companies on matters of content management, monetization, and growth strategies specifically tailored to the YouTube platform.

Over the last few years, I’ve expanded my content perspective with experience in OTT television distribution and rejoined the team at Just for Laughs as Director of OTT and FAST within the content distribution department

If you’d like to connect with me, you can find me on LinkedIn or sign up for my Media Landscape newsletter here. 

Want to get in touch with me? Send me an email →